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Volume 5 · Issue 10 · October 2000


Editor’s Commentary: Take Preventive Action to Avoid Publicity Problems

Senior Editor James G. Mroz explores a personal experience involving discovery of inappropriate registration publicity while shopping. Despite the "innocent misuse" by some organizations eager to celebrate their registrations, some imply that ISO 9000 are product quality standards, which infers a product is guaranteed to be a "quality product", or make other claims that dilute the value and meaning of registration. Mroz explores the situation he encountered and issues surrounding appropriate publicity, improving registrar-client communications, making publicity information available to help registered organizations, potential consequences of inappropriate publicity and what you can do to address such situations. He also provides "Ten Publicity Commandments" to guide organizations registered to ISO 9001/2/3, ISO 14001 or sector-specific supplements.