Free Customer Satisfaction Article From ASQ

The Right Kind of Buzz
Focusing Lean Six Sigma on Improving Customer Experience and Word of Mouth Will Enhance Top-line Revenues

Six Sigma Form Magazine, February 2011

Most Downloaded Article of 2011

Customer dissatisfaction destroys customer loyalty, creates negative word of mouth, and reduces margin.

Learn how Lean Six Sigma can be used to improve customer experience as well as operational efficiency and how quality professionals can use Lean Six Sigma to help in:

• Educating and assisting customers to avoid making errors.
• Improving product design.
• Providing clear and simple marketing of products.

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