For Immediate Release
Milwaukee, Wis., Aug. 14, 2012 —When paired with an organization’s quality program, social responsibility initiatives are far more successful than when the two aren’t integrated, according to a new study produced by ASQ and IBM.
According to the report, 60.7 percent of respondents said their social responsibility program was somewhat, very or a little successful when integrated with their quality program.While organizations that paired their quality and social responsibility efforts had at least some success, nearly 40 percent of respondents said their quality and social responsibility programs remain separate, leaving opportunities to improve results by adopting this approach.
"Quality and Social Responsibility: A Key Business Strategy for Enhancing Competitive Position," which is available on ASQ.org, polled 1,105 respondents from around the world. The survey was conducted to explore the approaches of worldwide organizations large and small to initiate and maintain social responsibility programs and how quality techniques can improve those efforts.
Having a quality program in place provides the supporting tools and methods for analyzing conceptual approaches to social responsibility.
"This report clearly shows that the integration of quality and social responsibility programs is essential for achieving sustainable results in the future," said ASQ CEO Paul Borawski. "Social responsibility and quality has been connected in many ways, including its incorporation in the Baldrige Criteria for Performance Excellence and the adoption of ISO 26000."
Despite the popularity of social responsibility programs, coordinating social responsibility efforts organization-wide and engaging employees in social responsibility were identified by respondents as top challenges, at 16.1 percent and 14.4 percent, respectively.
Other challenges include the ability to calculate return on investment for social responsibility programs; getting suppliers, customers and business partners involved; developing a coherent strategy credible at the CEO level; and expanding the breadth of social responsibility efforts into new areas within the organization.
Other findings in the report include:
ASQ is a global community of people dedicated to quality who share the ideas and tools that make our world work better. With millions of individual and organizational members of the community in 150 countries, ASQ has the reputation and reach to bring together the diverse quality champions who are transforming the world’s corporations, organizations and communities to meet tomorrow’s critical challenges. ASQ is headquartered in Milwaukee, Wis., with national service centers in China, India and Mexico. Learn more about ASQ’s members, mission, technologies and training at www.asq.org.
For more information on IBM, please visit www.ibm.com.