The Role of Advocacy in Innovation
Abstract: Ideas matter. However, the successful implementation of innovative ideas requires advocacy—the ability to sell to the people who make decisions in organizations. The most successful people are those who have learned how to advocate their ideas to gain interest, support, and funding from decision makers. Regardless of position, everyone must perform the role of salesperson at some point in their careers. To sell successfully, individuals must learn to communicate their ideas clearly, understand how their brands shape opinions, and learn how to build partnerships and alliances with subordinates, peers, and managers, Finally, they must also learn to “pre-sell” their ideas.
Keywords: 2015 Innovation Conference