ASQ - Innovation Division

Songwriting Hacks for a Better Mission Statement

Abstract: Did you know that the word “happy” is repeated 67 times in Pharrell Williams’ hit song? It’s the perfect example of aligning a song to one word and one topic. A great mission statement also focuses on the essence of a company. With examples and lessons from hit songs and international organizations, the participants learn four songwriting techniques to immediately evaluate and reshape their own mission statement. With insights from management consulting and music, songwriting hacks and lessons from organizations and hit songs are highlighted. This session is designed for an audience in marketing, product development, and strategy work.

Keywords: 2015 Innovation Conference

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