ASQ - Innovation Division

“Smart Creatives” for Innovation,Thus Quality?

Abstract: The source of innovation is our creativity, right? Google’s “Smart Creatives” have been driving its unprecedented global growth and have continuously innovated the ways we interact with the world— personally and business-wise. Evidently, “Smart Creatives” are also redefining what leadership, management, corporate culture, and corporate structure should be. Should other industries and organizations adopt what works for “Smart Creatives”? This workshop will facilitate participants to: 1) discuss innovation lessons from Google; 2) explore their relevance to participants’ organizations and industries; and 3) create initial strategy and action plans for personal and/or organizational use.

Keywords: 2015 Innovation Conference

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