ASQ - Innovation Division

Innovate to Make a Difference

Abstract: Fitness-to-use is a fundamental principle for the quality professional. It is only when a product or service is “used” that its true value transfers from the maker/provider to the customer. Fast-changing technologies and global markets pressure product developers to more accurately and efficiently define emerging customer value, and to innovate solutions to high-priority needs before competitors. Accuracy and efficiency are the province of the quality professional, who can play an important role by applying quality principles to the innovation process. This presentation will show, with examples, new quality tools to better capture and quantify customer use and needs to improve innovation.

Keywords: 2015 Innovation Conference

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