July Roundup: What's the Purpose of Vision?

Everyone agrees that a clear organizational focus is important, but how is it best achieved? In July, ASQ’s Influential Voices bloggers responded to a prompt about the clarity of focus at Volvo and Ikea, and offered their thoughts on how to achieve and articulate an organizational purpose.

What is vision and why is it important? Tim McMahon writes about the role of PDCA in finding organizational True North. Manu Vora says vision is an organization’s dream of the future. Jimena Calfa defines the differences between vision and mission. Babette Ten Haken writes about developing foresight as a leader. And John Priebe writes about the importance figuring out your direction before putting together the road map.

Is a vision really important? John Hunter writes that vision can be meaningful, but is often just pretty words. Guy Wallace is also wary of a formal vision statement—define one, but stay quiet about it, he says.

Which organizations have a clear vision? Dr. Lotto Lai writes about the vision and mission of two organizations in Hong Kong. Nicole Radziwill unexpectedly discovered a quality ethic during a trip to Japan. Bob Mitchell writes about 3M’s vision. Rajan Thiyagarajan writes about vision and clarity at Apple.

Jennifer Stepniowski writes about the success of Subaru’s vision. Dan Zrymiak ponders whether there is such a thing as a Scandinavian model of quality. Anshuman Tiwari gives three examples of companies in which he has worked that have a clear vision and what it accomplished.

On that note, both Scott Rutherford and Edwin Garro examine ASQ’s own mission and vision.

And finally, James Lawther suggests that vision is simply something you’re good at and that also helps people.

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