Raising the Voice of Quality

November marks many firsts for ASQ and we hope the global quality community. Today ASQ embarks on ASQ 2015—an initiative to evolve ASQ’s role in the world to “Raise the Voice of Quality.” Better said, it’s an initiative to radically change our way of thinking. Old thinking had it that it was ASQ’s job to bring attention to the importance of quality. New thinking is that it’s ASQ’s job to create ways for our members’ voices to be heard. With members in more than 150 countries, it’s clear their reach, your reach, can collectively have a louder, larger impact than our voice alone. I hope, in the weeks and months to come, that you will join us in “raising the voice of quality.” If, as Dr. Juran foretold, the 21st Century is to be the century of quality, it’s high time the quality community raises its voice, to bring more attention to what it knows about the quality concepts, techniques, and tools to make the world a better place.

In November 2010 ASQ joins the world’s quality organizations in observing World Quality Month. Long-time ASQ members will remember that in the United States and Canada, October has traditionally been National Quality Month and the rest of the world observed a World Quality Day in of November. It’s time—we think—to join the world by moving ASQ’s observance to November. And so we have. We join the world in its efforts to bring attention to the impact quality is having in every corner of the globe. Better quality in products and services, better healthcare, better education, better government, better nonprofit organizations, better communities–individually and collectively making the world a better place. If you’d like to see what’s going on around the world to observe World Quality Month visit our Web site beginning Monday, November 1.

Here’s my conundrum. Over the past 25 years I’ve heard some of the world’s best leaders extol the virtues of quality to improve bottom lines, top lines, and whole organizations. I’ve been in rooms of thousands when hospital executives, school superintendents, and city mangers all tell their stories of discovery, learning, trial and success. They tell their stories of transformation from the edge of failure to the summit of success. In the ‘80s I listened to Roger Milliken say, if quality is right, everything else follows. In 2010 I heard Alan Mulally (CEO, Ford Motor Company) in essence say the same thing. I get inspired and excited. Quality really does offer answers to what organizations most need.

So, what would it take to get the world’s attention to focus on that truth? What would it take to have the world realize the full potential of quality?

ASQ exists to pursue answers to those questions—to bring attention to the importance of quality, and then to equip anyone interested in how to improve quality with the knowledge they need and the network of others with that same shared interest and vision. You can’t be around the quality community long before you are infected with their passion and commitment to make a difference, to share what they know to be true.

Now it’s time to encourage them, to support them and to join them in “raising the voice of quality.” The Global Voice of Quality.

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12 Responses to Raising the Voice of Quality

  1. Navin S. Dedhia says:

    I am pleased to hear the initiatives on ‘Raising the Voice of Quality’ and new ASQ
    brand. It is important to be heard and listen. I wish ASQ’s voice will be heard throughtout all the nations to improve the quality of life and for the betterment of

    With all the best..

    Navin S. Dedhia
    San Jose, California

    • Paul Borawski says:

      Navin, thanks for your encouragement and good wishes. You have been an ardent voice for quality for a long time. I’ll look forward to your insights in the weeks to come.

  2. Taz Daughtrey says:

    Let’s focus on “excellence” and “importance” … “quality” is still mired in narrow perceptions and misconceptions that the Society has not shaken even many years after dropping the “quality control” from the end of its name.

    • Paul Borawski says:

      Taz, thanks for joining in. You point to a long discussed, and never concluded issue. Over the years I’ve found the argument is about evenly divided between those that say, “quality is old and too often misunderstood so find a new label” and those that say “quality is the underlying durable, other labels will be transitory.” I may be too close to be objective, but take solace in what people like Dr. Juran and Bill Golomski told me when I posed the question to them. Quality, they said, was the durable. Quality is the collection of concepts, techniques and tools to be used to deliver the objective, whether it be satisfaction, compliance, excellence, or performance. I suspect this debate will continue and remain evenly divided.

  3. If you Ask ASQ when Quality will be celebrated?
    when people care that their service styles are rated?
    But, you hear, there are still many, who give deaf ear,
    to your Quality endeavours, to NC’s they’ve no fear?
    Their many Q-claims were actually pseudo & pirated!

    Priyavrat Thareja

  4. Michael Clayton says:

    Educational Quality is not about Quality System/Tools examples in education, it is about using those tools to FIX the educational system in K-12 which is broken, and STEM has not been a success, nor has “one child left behind.” That includes leaning and capability improvement at same time, not just adding Quality Tools to STEM curriculum.

    The problem is rooted in BAD OLD DAYS when women could ONLY get jobs as TEACHERS or NURSES at half a man’s wage. Now we have serious wage issue that teachers unions have not addressed. Quality of teachers has declined as women could get better jobs and teacher pay has not been competitive (we still expert teachers to donate their services).

    Classroom size is TOO SMALL to be efficient if teacher salaries are raised, and ineffective teachers are moved to the “service sector” jobs like McDonalds! We need mix of Men and Women in both teaching and nursing, and competitive wages in BOTH to attract the best in each skill set. But that requires MORE AUTOMATION just as in industry, the best paying jobs come when the worst jobs are automated out of existence.

    The lecture hall model of 100 students works as long as homework and follow-up is focused (in colleges they use slave labor grad students for that to some extent). In K-12 the followup must come from STAFF which covers even more students with TECHNOLOGY. The infrastructure has to change to larger class size and better staff support for technology to allow great teachers to teach and staff to automated the paperwork processes, test grading for the simpler tests, and reports.

    Otherwise only the upper middle class and rich will have good teachers, and public K-12 will go back to the days of segregated schools, with “public” continuing trend to underfunding and under-automated. Just my opinion.

    Michael Clayton

    • Paul Borawski says:

      Michael, The opportunity to improve outcomes in education are large, and the complexity of the issues well beyond my powers to propose solutions. What I believe is that the concepts, technologies and tools of quality brought to the table of education can, and have, made a difference. Why the Baldrige Award Recipients in Education aren’t front and center in the discussions befuddles me. Their successes have been remarkable. I’d direct interests to http://www.nist.gov/baldrige/enter/education.cfm and in particular to the 2008 Education Recipient Iredell-Stateville Schools. Read their profile and tell me why more school districts aren’t learning from their example.

  5. Cesar Díaz says:

    Thanks Paul for all the work you’re doing, thanks for your time and passion for quality. We must spread the message around the world and there is much to be done, mainly in Latin America.

    • Paul Borawski says:

      Cesar, Thank you. You are most kind. You have as much passion for quality as anyone I know. I would say the quality community has much to do everywhere in the world. Let’s Raise the Voice of Quality everywhere!

  6. This is a great initiative that ASQ has undertaken. Raising the voice of quality is definitely the need of the hour with the current market scenario. My team and I have proactively raised our voices within our organization for the past few years on the importance of process and business excellence through a yearly event called Quality Month. Now this has become a must do event every year; off course we had to go lot of homework to get the buy-in from top management. Our only objective during this month is to get each and every employee focus on the importance of quality in business and their day today activities. Amazingly the outcome has given us a different perspective to approach our business strategies.

    Please find my article on our Quality Campaign.


    My wish is that ASQ’s initiative to raise the Voice of Quality should give organizations and professionals a different paradigm to empower employees to embrace quality practices and create a self driven improvement culture.

    And to do that, I would be more interested to help ASQ reach the next level!

  7. Cary Moudy says:

    Quality is Qualitas or way of life. We celebrate it everyday. When the furnace comes on as the thermostat drops, when the car starts in the morning, when a can of beans does not result in lockjaw…etc.
    The 21st century should be our mission to implement and maintain a way of life that far exceeds the ones that came before us. We no longer need to put our perishables in the cistern to help with preservation. We no longer need to crank the telephone 3 times to get the operator or the car to get it started.
    Technology continues to replace the old, drives creative destruction, and leads us to new frontiers.
    Quality, when used properly, is the compass that leads us to a better way of life. The basic needs, i.e., water, food, fuel, once established leads people to want a more comfortable life. Can you imagine an 18th century person looking at what we have today. Indoor running water, electricity in the house as well as water and sewer and least we forget, the refridgerater that obsolete the dry safe.
    We as a community need to continually strive for the limbo or higher level of achievement for the bar is always rising.
    My thoughts: Cary.

  8. I am happy to join hands to raise the voice of quality. I believe that, high quality products and services will create a safe and happy human community.

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