ASQ - Automotive Division

Structured Concept Development

Abstract: Jumping off from the November 2012 webinar on Innovation tools applied to problem solving, Harry will focus this time on walking you through a structured concept development workshop. You will see how the dialogue is organized from the start, though idea generation, convergence on a concept, and to the tryout of a prototype in the field to see how it works! A diverse team was challenged to create product design concept in a 1 day workshop. The audience will see the some of the most basic techniques as facilitated with full view of the flip chart graphics created by the team who participated in the experience. At the end, the Webinar participants will be invited to try out some of first steps demonstrated on their own concept challenges and give Harry some feedback later their experience.

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